Tuesday 17 January 2017

Christmas Window Display
At Christmas stores across the world design beautiful window displays to attract customers into their shops to buy their products. By displaying these Christmas themed displayed people are intrigued to look and them and see what the retailers are selling, therefore they can make money from this as people are visiting their store. Its all about making their window displays the best so they get more attention in their store than others do, making them more money than other retailers at Christmas.
Image result for christmas window displays
http://www.independent.co.uk/life-style/fashion/features/harrods-and-harvey-nichols-unveil-their-christmas-2015-window-displays-a6724731.html
A lot of well known retail stores have themed window displays each year which some people travel distances to see. For example London is notoriously known for having some of the best Christmas window displays in the world, with stores such as Harvey Nichols, Harrods, Selfridges etc. They go all out every Christmas to make sure their window displays top them all and every year they don't disappoint. For Christmas 2016 Harrods themed their Christmas window display 'A very British Christmas' which told the story of two children on an adventure set in an English country house. This consisted of secret passageways, floating bathtubs and flying cars, one of the displays was even interactive with the public.
Harrods' Christmas windows were designed in collaboration with Burberry
https://www.retail-week.com/sectors/fashion/in-pictures-harrods-unveils-christmas-windows/7013587.article
Harrods teamed up with Burberry so their whole Christmas window display story was advertising Burberry as well as telling a story. This is very good advertisement for the brand and it gets to show off their range and products they sell so people aren't just interested in the fairy tale aspects of the display it also makes them want to venture inside the store and have a look at the products themselves.
Harrods' Christmas windows were designed in collaboration with Burberry
https://www.retail-week.com/sectors/fashion/in-pictures-harrods-unveils-christmas-windows/7013587.article
The bigger and better the Christmas display the more people that will stand outside and look at them, this then bringing more people to look at the display because passers by will want to see what everyone else is looking at. This is what attracts people to the store and that's why every Christmas big retailers put together a wonderful magical themed window display that tells a story because that's what people love. If at Christmas your shop window display looks boring and uneventful people aren't going to want to come to your store and buy your products. You need to sell your store and your products using the window display, that's why these big retailers such as Harrods and Selfridges do so well.
Related image
https://www.retail-week.com/home/in-pictures-selfridges-unveils-fairytale-themed-christmas-at-oxford-street-flagship/5065548.article

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